Summer is a really, really important time for growth. Even if it doesn’t always feel like it.

But summer is when a lot of parents decide what their child will be doing in September. So if we wait until September… well, they may have already signed up somewhere else.

Martial arts tends to do trickle in registration, but a lot of parents are used to registering for things in advance (team sports, swimming lessons, etc.), and with September being one of the most important sign up periods for kids programs, we need to be ahead of things.

The summer marketing plan I’ve been posting about is a great starting point, and if you want to work through it, book a free call with the link on the side bar 🙂

The other thing to do in the summer is to start planning and refining existing programs. For kids programs… if you aren’t running birthday parties or are only getting a couple parties a month, this is the time to look at those.

Birthday parties are one of the few times people pay to bring you leads. They are absolutely huge for growing kids programs. The full scripts and plans we use are all in the classroom. Typically parties drop off during the summer months, so a launch or re-launch of your birthday party package in September is a great time to revitalize it. Again, book that call, we run nearly 200 parties a year, we’ve made every mistake and have a solid system that works.

But the biggest thing for Summer… don’t take the foot off the gas. Summer is what makes September set us up for the whole year.

For more on how to crush the summer months, join our free community here: https://www.skool.com/kids-jiu-jitsu-playbook