n martial arts, we all know to hit combos. One thing sets up the next, and then the next until the thing we want lands.

Same thing happens in marketing and sales. We stack different pieces to get to the end result.

So what does a stack look like?

Our current one we are launching for June:

• Bingo Battle event -> generate referrals & reviews
• Referral contest -> win prizes if a friend or family member signs up
• Train for the Summer special -> make it easier to sign up and take away the summer objections of going to be gone for several weeks.
• Tent at local festivals -> Feed more leads into our system and build more awareness
• Birthday parties, parents nights, kids graduation -> again, more leads & referrals
• Paid ads -> generate more leads
• Last week we had a whole bunch of moms on the floor for Mothers day -> leads for the women’s class
• July / August attendance based contest to help with summer pauses and drop off.
• Big community BBQ at the end of the summer to help bring everyone back

Over the summer months, we pull in a ton of leads and will get a lot of people on train the summer promotions. All those leads will lead straight into our back-to-school drive in a few months. With all the summer camp attendees that are non-members added to that list as well.

Marketing results rarely happen early. July and August comes from what we do now, in May and early June. What happens in September comes largely from what we do over the summer.

If you want help building a layered growth plan, join our group for free and book a free strategy call!