This one is going to start hitting.

Parents fill in the lead form, but they aren’t looking to start now, they are looking to start in September.

They come in, they do the trial, we go to sign them up… and… “We are away a lot in the summer, we are looking at things for fall.”

So what do we do?

The answer should not be offer to touch base in September.

Here is a really simple option:

“Great, let’s get you signed up for September to make sure you have your spot saved. You won’t be billed until September, and if something comes up before then just let us know.”

“And since summer classes are a little smaller, what we can do is if you buy his uniform now, you can finish the summer free, billing still won’t start until September. That way if you can only make a few classes here and there it’s ok and he/she will be better prepared for a full start in September.”